Blog.
Notes from building an independent software company in Pennsylvania.
2026-09-01 · Austin
Why we're building ABMediaX from Pennsylvania
Not a manifesto. Just a straight answer to a question people keep asking: why here, and why now.
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2026-08-20 · Austin
The three products that fit together
Poster, Sites, Market. Why these three, in this order, and how they connect once they're all live.
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2026-08-05 · Austin
Behind the scenes: how Poster works
A walk through the stack — why we picked Supabase, Vercel, and open source video tools instead of the usual SaaS-on-SaaS pile.
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